Fashionable media community Kulfi Collective’s vertical Submit Workplace Studios has collaborated with Asian Paints for its newest ‘Asian Paints ColourNext’ marketing campaign this 12 months. For this marketing campaign, Submit Workplace conceptualised and created a sequence of revolutionary and avant-garde animated digital content material, changing the varied themes of ColourNext 2022 into an attractive tangible, visible language.
For ColourNext 2022 marketing campaign, the model has shortlisted ‘Transcendent Pink’ because the ‘Color of the 12 months 2022’ because it alludes to a hopeful sense of resurgence within the post-pandemic scene and the way the world is powerfully in transition, getting into a brand new daybreak.
On the identical time, it additionally covers an array of themes – starting from breaking gender binaries within the trend scene, the world of NFTs, and the gig lifetime of solo entrepreneurs, to the normalisation of psychological sickness. And to speak these numerous themes, traits, and color palettes to the viewers successfully and engagingly, Submit Workplace Studios’ collective of extremely inventive designers created highly effective, tangible visuals by way of quite a lot of animations throughout a number of disciplines.
Speaking about this mission, Aunnesha Sen, Government Producer of Submit Workplace Studios mentioned, “We have now been delivering animated digital content material for Asian Paints’ ColourNext marketing campaign for the previous few years and had been eager to work on the marketing campaign this 12 months too! For this 12 months’s marketing campaign our crew endeavoured to convey to life and illustrate visually the tangibilities by way of 2D, 3D and cel animation of the varied themes and its color palettes that the marketing campaign contains. We couldn’t have been happier with the outcomes and stay up for many extra such future collaborations.”
Preeti Angela Jesudoss, Senior Inventive Head, Asian Paints says, “We’re completely happy to collaborate with Submit Workplace Studio once more for Asian Paints Color Subsequent, our annual color forecast with 4 distinct themes and one story for the 12 months. The video content material and storytelling is deliberate, designed and executed brilliantly by Submit Workplace Studio. As a crew we wished to convey to gentle the transition that one has undergone submit pandemic. We are actually dwelling in a unique period and mindset, name it the brand new regular and “Transcendent Pink” is probably the most suited color to match the present sentiments amongst individuals.”
Learn extra information about (advert information, newest promoting information India,
web promoting, advert businesses updates, media promoting India)
For extra updates, be socially related with us on
Instagram,
LinkedIn,
Twitter,
Fb
&
Youtube
Supply hyperlink
